Catrine & Co.
Client
FICTIONAL/PASSION PROJECT - any similarities to a real business is
non-intentional.
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Date
April 2021
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Delivered
Logo & Brand Identity
Jewellery Box (3 designs)
Earrings Card Design
Paper Bag Design
Description:
Elevated, everyday jewelry made from the purest materials. Catrine & Co.'s goal is to create simple statement pieces that can compliment any outfit and have a timeless style. (Catrine is greek for pure – pronounced "ka-treen") The sun icon is inspired by the Vergina Sun, a decorative element in ancient Greek art. It features 16 rays of light emanating from the center. To the Greeks, the 16 rays may have represented the 4 elements and 12 Olympian gods. In the center of the Vergina Sun symbolizes purity and beauty.
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Audience:
Mostly women, ages 20-50. When buying clothing or accessories, they focus on quality over quantity. They view jewelry as an investment and they want pieces that are versatile and made well.
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Brand Keywords:
Stylish
Genuine
Refined
Warm
Modern
